How To Write The Perfect Welcome Email
How To Write The Perfect Welcome Email As an email marketer, the moment someone gives you their email address is critical. Whether they created an account on your website, signed up for your newsletter or [...]
6 Common Email Marketing Mistakes and Tips and Tricks to Avoid Them
6 Common Email Marketing Mistakes and Tips and Tricks to Avoid Them There’s nothing worse than crafting a marketing email, sending it off and then noticing an error within the email. As there is no [...]
How To Accurately Measure The Effectiveness of Your Email Marketing
How to Accurately Measure The Effectiveness of Your Email Marketing Email marketing can seem a very daunting task to embark on for many businesses. There are hundreds of terms to learn and thousands of different [...]
What are the Benefits of Outsourcing vs In-house?
What are the Benefits of Outsourcing vs In-house Have you reached a point where your business is in need of a boost? You may be wanting to hire another full time team member to join [...]
How To Provide Value With Your Email Marketing And Avoid Spamming
How To Provide Value With Your Email Marketing And Avoid Spamming Creating and providing value with your email marketing is no easy task. Email marketing is a highly measurable, cost-effective form of marketing that provides [...]
Customer Retention Strategy Guide
How do I Increase my Customer Retention Rate? We can all agree winning new customers is new and exciting and is essential for building your business at the start, however, keeping existing customers coming back [...]
Tips and Tricks for Effective Holiday Email Marketing
Why Email Marketing is so effective during the holidays When heading into the holiday season it is common for people to put the blinkers on and switch into consumerism/ materialism mode, prioritising only B2C and [...]
How to Write the Perfect Email Subject Line
Don’t let a poorly written subject line ruin your email campaign before it even begins. You’ve taken the time to craft the perfect email full of important information about your product/ services, but the work [...]
General Data Protection Regulation (GDPR): What Marketers Need to Know About the New Email Marketing Regulations in Europe
On May 25, 2018, a new set of regulations called the General Data Protection Regulation (GDPR) went into effect in the European Union (EU). The GDPR replaces the 1995 EU Data Protection Directive. It strengthens [...]
