11 Cold Email Tips You Need To Know
There are only a few communication strategies as widespread as email. More than 4 billion people around the globe use email, and that number continues to grow every year. You can't argue that email [...]
Why Email Marketing Is A Must Have For Small Businesses
If you are new to what Email marketing can do for your business, there are multiple benefits to selecting email marketing as part of your marketing efforts. But, before we begin, let's start with a [...]
Cold Email Marketing For Insurance Companies
You’ve probably tried cold email marketing for your insurance company before, or at least given it some thought. If you aren’t fully utilising email outreach already, now is probably a good time to start. Email [...]
How To Write A Sales Email People Want To Respond To
A question that runs through everyone's mind, when they scroll through their inboxx. Do I open the email or simply ignore it? And we can all agree, we want the majority of potential clients to [...]
What’s Better for Your Brand:Plain Text Emails or HTML?
Some may disagree with us, but email marketing is still and will remain a popular marketing tool to interact and sell to potential clients. Just look at these statistics: On average expected ROI is $42 [...]
Why you should A/B test your emails
A/B testing is a way of comparing two versions of something to determine which one performs better. It's a common marketing practice, but one that's not always as simple as it sounds. A/B testing should [...]
Why businesses should be utilising plain-text emails
In the world of email marketing, clicks through and open rates mean everything. This means plenty of email marketers are always testing ways to improve these metrics on a daily bases. While you can tweak [...]
The Advantages & Disadvantages of Plain Text Emails
Email marketers tend to gravitate towards flashy, ostentatious HTML emails. We're talking lots of different fonts and bright colours, unmissable call-to-action buttons, and now videos and GIFs. The rationale behind it is understandable; your emails [...]
HTML or Plain Text Email: Which is More Effective in 2022?
Which is better: HTML or plain text emails? This dispute has raged for years in the realm of internet marketing. While the solution may seem clear (HTML, right?), it is not always so. A knowledgeable [...]
