Advantages of Email Marketing
The advantages of email marketing are quantifiable, things that your business can gain. A selection of the positive aspects of email marketing are:
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What is Email Marketing Used For?
The beauty of email marketing is that it can be used for absolutely anything you need. No matter your circumstances, a targeted email marketing campaign can be a catalyst for positive change for your business, and hopefully for your customers too. Its purpose is primarily to engage with your audience, generate revenue and interest, and promote products/events.
HTML vs Plain Text Email: What’s the Difference?
The difference between HTML and plain is effectively style over substance. While people may claim they prefer flashy, image heavy HTML emails, statistics show that plain text emails formatted simply perform much better — with plain text emails representing the best performing type of email marketing of all.
Tests conducted have found that HTML-heavy emails appear to be seen as commercial by email providers, meaning that they can often be filtered out of inboxes before they ever get the chance to be seen.
Plain text emails also represent a more personal experience for readers. Consumers don’t want to feel like they’re being sold to. Therefore an email that feels personal to the reader has a much better chance of clickthrough.