Plain text email marketing is exactly as it sounds. No hyperlinks, no images, no fancy fonts; just clear and concise information that’s designed to educate, inform, and attract. While plain text emails may not have the glamour of those written in HTML, they can provide your business with a whole host of benefits.
Studies have found that more people will engage with a plain text email than its HTML counterpart. It may also be easier to get around spam filters or software that blocks generic marketing emails. Most importantly, a plain text email reads like it was written by you for your customers — boosting your chances of generating leads.