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How To Write The Perfect Welcome Email

As an email marketer, the moment someone gives you their email address is critical. Whether they created an account on your website, signed up for your newsletter or claimed a special offer they are clearly interested in your business and its products or services. 

First impressions do count and people do judge a book by its cover. Failing to send a welcome email is awfully poor form and means you are missing out on a golden opportunity to engage in early discourse with prospects. 

Welcome emails have been proven to drive sales, engagement and loyalty however, simply sending one email isn’t going to guarantee anything. We have put together our guide on how to create the perfect welcome email, and believe me, we have sent many welcome emails.


Timing is everything: When sending a welcome email, timing is everything. It is important that your welcome email is sent shortly after the user has given their email address, preferably within the first 10 minutes so your brand is still fresh on their mind. 


Clear Well Thought Out Subject Line: We have discussed subject lines in detail before but we cant emphasise enough how important a well thought out subject line can be for the effectiveness of your email campaigns. Your welcome email should be short, sweet and to the point, while including the name of your business. The idea is to remind the person that they subscribed for a reason and that you are happy to have them. 

Below are some templates you could use: 

  • Welcome to [company name] We’re happy to have you
  • Thanks for joining [company name]
  • Thank you for subscribing to [company name] newsletter/ registering at our website
  • Your account at [company name] is ready. Click here to start


Have a clear well defined goal: One of the worst things you can do with your welcome emails is confuse the reader by sending mixed messages. Make sure you have a clear goal with your campaign and think about what actions you want the new user to take now they have subscribed. These goals will differ by industry and from company to company. For example, your goals could be to generate more website traffic, increase follower counts or to drive sales. 


Incentivize to Stay Subscribed: Regardless of your specific goals for your email marketing campaign one of the main objectives of your welcome email and subsequent communications, should be to incentivise the user to stay subscribed. Be sure to keep your content relevant, personal and valuable, click here for our full guide on how to provide value with your email marketing:


Actually Thank Your Subscriber: One of the first things you should do in the text of your welcome email is to actually thank the user for giving you their email address and allowing you to contact them. Show your gratitude and appreciation at the start and don’t bombard them with sales messages straight away, this time should be used for nurturing and developing the relationship. Welcome offers can be a useful tool to drive sales as long as you do it tastefully.


Include a clear call-to-action: Every email should have a clear and compelling call-to-action that encourages the recipient to take the next step, whether it’s visiting your website, contacting you for more information, or making a purchase. Make sure the call-to-action is prominent and easy to find in your email.


Include Unsubscribe button: Including an unsubscribe button in your email newsletter is a best practice because it allows your recipients to easily opt-out of receiving future emails from you if they no longer wish to receive them. It’s important because it helps to ensure that your emails are only being sent to individuals who have explicitly expressed an interest in receiving them. Not only does this help to improve the overall user experience for your subscribers, but it can also help to protect your email deliverability and sender reputation. 

If you would rather leave this to the professionals then let us cover all this for you and more. At Inboxx we provide bespoke direct email marketing solutions for businesses, getting you noticed by the people that matter. Click here to find out more: Inbox Home.