How To Accurately Measure The Effectiveness of Your Email Marketing
How to Accurately Measure The Effectiveness of Your Email Marketing Email marketing can seem a very daunting task to embark on for many businesses. There are hundreds of terms to learn and thousands of different [...]
What are the Benefits of Outsourcing vs In-house?
What are the Benefits of Outsourcing vs In-house Have you reached a point where your business is in need of a boost? You may be wanting to hire another full time team member to join [...]
How To Provide Value With Your Email Marketing And Avoid Spamming
How To Provide Value With Your Email Marketing And Avoid Spamming Creating and providing value with your email marketing is no easy task. Email marketing is a highly measurable, cost-effective form of marketing that provides [...]
Customer Retention Strategy Guide
How do I Increase my Customer Retention Rate? We can all agree winning new customers is new and exciting and is essential for building your business at the start, however, keeping existing customers coming back [...]
Tips and Tricks for Effective Holiday Email Marketing
Why Email Marketing is so effective during the holidays When heading into the holiday season it is common for people to put the blinkers on and switch into consumerism/ materialism mode, prioritising only B2C and [...]
How to Write the Perfect Email Subject Line
Don’t let a poorly written subject line ruin your email campaign before it even begins. You’ve taken the time to craft the perfect email full of important information about your product/ services, but the work [...]
General Data Protection Regulation (GDPR): What Marketers Need to Know About the New Email Marketing Regulations in Europe
On May 25, 2018, a new set of regulations called the General Data Protection Regulation (GDPR) went into effect in the European Union (EU). The GDPR replaces the 1995 EU Data Protection Directive. It strengthens [...]
11 Cold Email Tips You Need To Know
There are only a few communication strategies as widespread as email. More than 4 billion people around the globe use email, and that number continues to grow every year. You can't argue that email [...]
Why Email Marketing Is A Must Have For Small Businesses
If you are new to what Email marketing can do for your business, there are multiple benefits to selecting email marketing as part of your marketing efforts. But, before we begin, let's start with a [...]
