How Email Marketing Can Complement Your Marketing Strategy
With the rise of social media and blogs, you may be speculating whether email marketing is still a viable marketing tool for your company. Yes, email marketing is still a fantastic method to advertise, and [...]
Importance of Domain Health in Email Marketing
Email marketing is the marketers' favourite playground in every industry. It has grown in tandem with the advancement of technology and communication methods. One of the essential elements for email marketing success is deliverability, which evaluates [...]
10 Ways of Improving Your Email Marketing Strategy
Is your email marketing approach feeling stale lately? Is the open rate or click-through rate of your audience decreasing? Perhaps there is a shortage of substance, or ideas aren't coming as freely as previously. [...]
Email marketing: How to Generate High-Quality Leads for Events
Events are a wonderful method to bring together like-minded individuals and organizations, giving a forum for information exchange, networking opportunities, and enabling the facilitator to portray themselves as an industry leader. Best Lead Generation [...]
The Importance of Good Data for Email Marketing
Email remains at the centre of the marketing mix for most businesses. While email can increase your company's performance, like with every marketing channel, email is only as effective as the data that drives [...]
How to Use Direct Email Marketing to Generate New Business
You recently initiated a new start-up and planned to breakeven by the end of the first year. However, generating business for your entrepreneurial venture could depend on a lot of factors. The most crucial [...]
Why Outsource Direct Email Lead Generation
Many companies face the decision fairly early on whether to have their marketing/lead generation managed in-house by full-time employees, or outsource the management to an agency. This might involve one full-service marketing agency or a [...]
Why email marketing remains the most cost-effective form of lead generation
Cost effective lead generation is the cornerstone of any outbound marketing strategy. All lead generation should be cost effective in the sense that it generates return on your initial investment, but this can be in [...]
Mailchimp vs Inboxx
When you think of email marketing, the first thing that pops into everyone's heads is those colourful, newsletter style emails promoting services or products that you may or may not be interested in. The average [...]
