Why email marketing remains the most cost-effective form of lead generation
Cost effective lead generation is the cornerstone of any outbound marketing strategy. All lead generation should be cost effective in the sense that it generates return on your initial investment, but this can be in [...]
Mailchimp vs Inboxx
When you think of email marketing, the first thing that pops into everyone's heads is those colourful, newsletter style emails promoting services or products that you may or may not be interested in. The average [...]
The Importance of Good Data for Direct Email Marketing
Email marketing has been one of the highest performing outbound lead generation throughout the 2020. Everyone is sick of pandemic talk (so are we!), but it’s also important to be aware of the changes you [...]
Why Direct Email Marketing Is So Effective.
There are a series of ways by which a business can build a new relationship with potential customers. One of such methods, which also happens to be contested of late, is cold emailing. The name [...]
