Why Plain Text Emails Are Still Useful & How To Make Them Appear Powerful
Email marketing makes little use of plain text emails. However, the importance of using them in your email marketing efforts cannot be overstated. While most of your email marketing subscribers may be able to [...]
Why Is the Plain Text Email Version So Valuable?
Email marketing, particularly for ecommerce, favours strong, eye-catching HTML emails. We're talking about stunning product images, a plethora of styles and colours, big call-to-action buttons, and, as of recently, videos and GIFs. After all, your [...]
The Complete Guide to Writing a Follow-Up Email
You spent days gathering a prospect's contact information, hours composing the ideal outreach email, and eventually pressed "Send." No response after one day. Three days later, you're still waiting for an answer. One week [...]
How to Write the Perfect Call to Action in Emails
An email without a call to action is incomplete and serves no function. The number of individuals who take the required action, for which your email CTA must be carefully crafted, is the true [...]
Ways to Make Sure Your Prospecting Emails Get Opened
You've invested time in studying how to create a sales funnel. And now that you've got prospects getting your emails make sure they're opening and reacting to them. However, in today's world of overflowing [...]
How to Use Cold Email to Grow Your Small Business
Cold emailing has been around since the internet's inception. Cold emailing is responsible for developing multimillion-dollar corporations, at least in the early stages. Regardless of the size of your company, cold emailing is a proven [...]
Benefits of consistent email marketing
There are many misconceptions about email marketing. One of the most prevalent is that you send an email, and that's it. Job done. This could not be further from the truth, and if this is [...]
8 Mistakes to Avoid in Email Marketing
Despite what the naysayers would have you believe, email marketing is far from dead. First off, consider the sheer amount of email users there are around the world. In 2020, the number amounted to 4 [...]
The Cold Email Cheat Sheet
Let's face it; no one likes spam emails. Some 320 billion spam emails are sent every day, and while you probably aren't sending spam emails, an innocent mistake can result in your cold email landing [...]
