You’ve invested time in studying how to create a sales funnel. And now that you’ve got prospects getting your emails make sure they’re opening and reacting to them. However, in today’s world of overflowing inboxes, it’s all too easy for a well-crafted email to wind up in the trash.
Here are four actions to take your cold emailing to the next level and maximise the return on your prospecting efforts:
- Utilise real-time data
- Improve your send times
- A/B test to collect data
- Perfect your subject line
Make Use of Real-Time Data
The first obstacle in opening your email is getting it sent – depending on an up-to-date list of contacts is essential here.
Generally, firms transfer employers – or responsibilities within a firm – every three years. That’s 12 times in our working lives – and the standard B2B database cannot keep up with this irritating behaviour.
Only 45 per cent of a static database is still helpful after two years, and only 20 per cent will reach the target mailbox after four years.
As a result, deal with real-time data from reliable networks like LinkedIn and rigorously validated by your experienced staff.
Improve Your Send Times
The optimal time to send your prospecting email is not immediately after it is ready.
- Mondays and Fridays are usually never good dates.
- Tuesday is the ideal day to send an email, although Wednesdays and Thursdays might also work.
- According to the statistics, the ideal time to send an email if you want it opened is about 10 a.m. However, this varies from person to person, so a little trial and error might help.
- Change it up if your prospects frequently reject emails at a particular time or day.
Perfect Your Subject Line
Better Subject Lines = More Opens
The subject line is your first and most significant opportunity to ensure that your email is opened and read. Subject lines, like headlines, must pique the reader’s attention to be successful. To do so, you must show that your email is relevant and beneficial to the receiver. To entice readers to open your email as soon as they notice it in their inbox, make it appear in the subject line that you will address their requirements and (start to) solve an issue they are experiencing.
Make your subject line clear, straightforward, and concise. Above all, make it intriguing. Here are some ideas for successful subject lines:
- In the subject line, include a reference or a familiar acquaintance (e.g., “Jane Smith recommended we connect…”).
- Mention a recent customer’s experience (for example, “Here’s How We Increased Sales by 300% for Our Customer, ABC Co.” or “Here’s How We Saved XYZ Co. 20% on Inventory Costs”).
- Use possibly game-changing information (for example, “[Your Competitor] Cut Costs by 25%. We Can Show You How to Play Their Game.”
- Mention a prospective advantage (for example, “3 Simple Ways to Cut Inventory Costs by 20%.”)
A/B Test to Gathers Data on What Works and What Doesn’t
Now that you have 3-5 subject line possibilities, you must test them to see which ones perform best for each kind of prospect. It is not always true that one concept will function better than the others.
Incorporate A/B testing into your sales email routine to gain regular feedback on what works. Maintain a data record and utilise it to enhance your open rates.
Your prospects are overworked, and they get hundreds of emails every day. However, by utilising email correctly, you may contact them to open, read, and comprehend your communications. You may also start a sales discussion that will aid in the development of trust, rapport, and long-term successful professional partnerships.
Prospecting emails are, of course, just one weapon in a salesperson’s arsenal. Contact a Sales Inboxx Advisor now to learn more about how email works with other successful sales methods and tactics.