What Are the Key Metrics for Success with Email Marketing?
If you were to sit down and ask yourself, "what exactly am I trying to achieve through email marketing" you would be sitting there all day. There are so many different metrics to consider when [...]
How To Use Buyer Personas As Part Of Your Email Marketing Strategy
Imagine this scenario: You're sitting in front of your computer, trying to write a fantastic piece of content for your target audience, but you're struggling to find the right angle. Sound familiar? When beginning an [...]
How to send the right email to the right person at the right time
121. That is the number of emails the average person receives a day. Surely, you can’t expect them to read them all! We are all guilty of ignoring emails and deleting those that don’t pique [...]
The Benefits of A/B Testing in Email Marketing
Every email marketer wants better open and click-through rates, but how do you do it? While you might be tempted, as many email marketers are, to rely on your gut feeling, the problem with relying [...]
How to use plain text emails effectively.
Plain text emails are just that - plain text. No images, no enhancements. While they may not be as eye-grabbing as their HTML counterparts, plain text emails play a significant role in a well-rounded email [...]
Email Marketing for Finance Companies
Even though the death knell for email marketing has sounded for the better part of a decade, email as a channel remains the gold standard when it comes to return on investment (ROI) for digital [...]
Why Direct Email Marketing Is Still Incredibly Effective
Did you know that TV accounts for 91% of all video advertising seen by consumers? And 71% of people consciously look at billboard ads when driving? These are undoubtedly impressive statistics. Yet, whilst television and [...]
The Benefits of Email Marketing
Social media has become a behemoth over the past decade, changing how people across the world interact and communicate with one another. It has also changed how brands communicate with their consumers. As an email [...]
Email Marketing for Recruitment
You're most likely already utilising email marketing to reach out to your target consumers. However, are you utilising email to assist with your recruiting efforts? Any marketer will tell you that email marketing (done correctly) [...]
