GA4 Vs Universal Analytics : What Marketers Need To Know
GA4 Vs Universal Analytics : What Marketers Need To Know The date is finally upon us, after much backlash and many pushbacks, Google has officially retired Universal Analytics (UA) as of July 1st 2023. It's [...]
Email Marketing Vs Social Media 2023
Email Marketing Vs Social Media 2023 There exists a battle for people's attention, and in 2023 it's fiercer than ever before. In a dynamic discipline such as marketing, the facts and figures are ever changing [...]
How To Engage The Younger Generations With Your Email Marketing
How To Engage The Younger Generations With Your Email Marketing When preparing and writing your email campaigns, a crucial factor to take into account is age; more specifically generational gaps and how different generations will [...]
5 Essential Summer Email Marketing Tips
5 Essential Summer Email Marketing Tips Summer is finally upon us and it's been a scorcher so far. Hayfever running rampant, bugs have multiplied by 100x and desk fans have been put to work. The [...]
Sustainable Email Marketing: Paving The Way For A Responsible Future
Sustainable Email Marketing: Paving The Way For A Responsible Future The carbon footprint of an Email is 0.3g of CO2e. That's about the weight of a grain of salt. While email is far more sustainable [...]
5 Important Things to Check Before Clicking Send On Your Email Marketing Campaigns
5 Important Things to Check Before Clicking Send On Your Email Marketing Campaigns Why is it that spotting errors in your email marketing campaigns is always so easy once they've been sent? Everyone and their [...]
The Complete Email Marketing Guide For Your Fitness & Wellness Business
The Complete Email Marketing Guide For Your Fitness & Wellness Business Email marketing is one of the most powerful marketing tools for wellness & fitness companies in 2023, it has a higher ROI than any [...]
Smash Your Fathers Day Email Marketing With These 4 Techniques
Smash Your Fathers Day Email Marketing With These 4 Techniques With Fathers day fast approaching (18th June) now's the perfect time to take advantage of this opportunity and tailor some fathers day specific email marketing [...]
Unlocking Email Deliverability: 5 Strategies for Good Email List Hygiene
Unlocking Email Deliverability: 5 Strategies for Good Email List Hygiene A recent report by Statista found that spam emails as a percentage of total email traffic increased from 45% to 49% from 2021 to 2022. [...]
