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Email Marketing Vs Social Media 2023

There exists a battle for people’s attention, and in 2023 it’s fiercer than ever before. In a dynamic discipline such as marketing, the facts and figures are ever changing so it’s important to stay up to date with the latest trends and updates. 

The two biggest players in this battle for people’s attention are Email Marketing Vs Social Media. The two tools are both highly effective in their own right and have their own very specific pros and cons. As we head into the second half of 2023 it is important to assess the current state of these 2, very different channels and understand how they compare in terms of reach, engagement, cost effectiveness etc. 


In this blog post we are going to explore the key differences between email marketing and social media marketing in 2023. 


Email Marketing Stats


Social Media Stats


Core Differences Email Marketing Vs Social Media

Email marketing is a more targeted, measurable and cost-effective strategy compared to social media however, it is limited to the amount of subscribers you have on your email list. As people need to give you permission to use their email address and contact them due to recent GDPR legislation, this will result in a smaller reach than a social media account. Click here for our guide on Data Privacy and GDPR legislations.


The beauty of email marketing is that not only does it have the ability to attract and convert new customers but it can also be used to nurture and strengthen relationships between brand and consumer with tailored communications. 


Social media marketing focuses on developing and building your brand identity through visually appealing graphics and videos, the reach of this channel is larger than email marketing as gaining followers is generally an easier task then gaining subscribers to an email list. 



Take a Step Back

From a marketing point of view at first glance the reach and engagement of social media posts may appear greater than the reach of an email, however this isn’t an accurate representation. For example, the reach of facebook posts is only 6%. This means that the % of your followers that actually see the post in their newsfeed is only 6%. 


Compare this to the open rates for a marketing email which is between 20-30% and you can see how the engagement and visibility of these two strategies differ drastically. 


Click through rates follow a similar pattern. Email click through rates are generally around 3% when compared to the click through rate of a tweet which is around 0.5%. Meaning you are 6x more likely to get someone to click through to your website from an email compared to a tweet. 


According to Facebook’s own data there are 1500 stories that they could show you on your newsfeed at any given time. So it’s no wonder that your posts aren’t being seen by your followers. The algorithm favours pictures of peoples friends and family as opposed to organic brand content as seeing this content keeps people on the app for longer. Social media companies have been decreasing the amount of organic brand content shown on followers’ news feeds for years in order to get businesses to pay for more sponsored posts and even then your content is still competing with hugely viral posts from Buzzfeed and LadBible. 


On the other hand when a user opens their inbox every email has an equal chance of being displayed and being noticed, a far more level playing field. Email is perfect for contacting your customers directly and offers a more intimate feel compared to the mass messaging of social media. The one-to-one style of messaging is perfect to start conversations with your customers. 


Wrap up

Your main take away from this article should be that the email marketing vs social media “battle”, shouldn’t even be considered a battle at all, and the two should instead be paired together in a multi channel strategy. Both strategies are useful for different things and the failings of one are supported by the other.

That being said, with such a big hype around social media at the moment, it may be useful to stop and take a look around at which strategy you should be focusing your time on. Email marketing is often overshadowed by its cooler younger brother social media however its effectiveness and efficiency still remain unmatched as stated earlier in the statistics. 

If you would rather leave it up to the professionals then Inboxx specialises in direct email marketing campaigns for any industry. Our campaigns are designed to get you noticed by the people that matter, boosting your leads.


Contact Inboxx at:

Email:         Phone: 0161 543 4461