DIY Email Marketing Tips for One-Person Teams and Small Businesses
Sending marketing emails for your business sounds simple right? Type a few sales emails outlining how your products work and how they can solve issues for consumers and fire them off to potential customers. How hard can it be? When you first start your email marketing you soon realise this is not the case and there’s at least 100 other tasks/ processes you need to undertake such as creating your email list, developing your strategy, making a schedule, setting up tracking etc.
The average email marketing team can contain anywhere from 2-5 people, however in larger companies it isn’t uncommon to see email marketing teams with over 50 people in roles such as copywriting, graphic design, email coding.
So when it comes to One-person email marketing teams what techniques can you use to compete with the big dogs and establish an efficient and professional email marketing strategy?
1. Set Clear Goals:
Start by defining clear and specific goals for your email marketing campaigns. Determine what you want to achieve, whether it’s increasing website traffic, generating leads, promoting a product, or fostering customer loyalty. Setting measurable goals allows you to track your progress and make informed decisions about your strategies.
2. Create a Quality Email List:
Your email list is the backbone of your email marketing efforts. Focus on building a quality list of engaged subscribers who are genuinely interested in your content. Use opt-in forms, lead magnets, and compelling calls-to-action to encourage visitors to join your list. Regularly clean your list by removing inactive or unengaged subscribers to maintain high deliverability and engagement rates.
3. Personalise and Segment:
Segmenting your email list based on relevant criteria, such as demographics, interests, or purchase history, enables you to send targeted and personalised messages. Use this personalisation to tailor your content, offers, and calls-to-action, increasing the chances of engagement and conversions. Utilise email marketing software that supports segmentation and automation to streamline your efforts. Click here for our blog on the psychology behind personalised marketing.
4. Craft Compelling and Relevant Content:
Aim to provide value at every opportunity. Your email content should provide relevant information, insights, and solutions to your subscribers’ pain points. Aim for a balanced mix of educational and promotional content to keep your audience engaged and avoid sounding too sales-oriented while still providing your audience with deals and offers. Finally use attention-grabbing subject lines and compelling copy that encourages readers to open, read, and act upon your emails.
5. Mobile Friendly Emails:
In 2023 the emails you send are more likely to be viewed on a mobile device compared to a computer. Therefore it is important to prioritise the design and display of your emails on mobile devices and smaller screens. Use images, links and multimedia sparingly as these are slow to load and make your email look busy and cluttered. Use detailed text and get straight to the point with your copy in order to optimise your emails for mobile devices.
6. Maintain Email Deliverability:
Maintaining a healthy email deliverability rate is essential to ensure your emails reach your subscribers’ inboxes. Avoiding spam trigger words, and regularly cleaning your email list are essential and be sure to actively monitor your sender reputation.
Being a one-man email marketing team can be challenging, but with the right strategies, and tools, you can achieve remarkable results.Be sure to set clear goals and focus on providing value in your content.
If you would rather leave this to the professionals then let us cover all this for you. At Inboxx we provide bespoke direct email marketing solutions for businesses, getting you noticed by the people that matter and boosting your revenue.