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The Future of Email Marketing : 21 Stats You Need To Know in 2024

As we step into 2024, the dynamics of email marketing are changing, driven by a mix of technological advancements, changing consumer behaviours, and innovative marketing strategies. 

In order to stay ahead of the curve it’s important to be up to date with current trends and statistics within the industry.

So join us as we uncover the insights that will empower marketers to create more impactful and personalised email campaigns in 2024.

In this blog, we explore the latest email marketing statistics that are shaping the way businesses connect with their audiences. 


General Email Stats

99% of email users check their inbox every single day (Hubspot)


Email Marketing Revenue is expected to hit $17.9 Billion in 2027 (Oberlo)


60% of consumers reported that they have made a purchase as a result of a promotional email (OptinMonster)


Personalised Emails can increase your revenue by up to 760% (TechJury)


B2B Email Stats

81% of B2B marketers use email newsletters as their main form of content marketing (Content Marketing Institute)


77% of B2B buyers prefer that people contact them via email (Porch Group Media)


B2B marketing emails have a 23% higher click to open ratio compared to B2C marketing emails (Backlinko)


The average open rate of B2B email campaigns is 15.1% (Moosend), however, The average open rate of Inboxx campaigns is 41% 



Personalisation Stats

Personalised emails have an 18.8% average open rate vs non-personalized emails which average 13.1% (Campaign Monitor)


50% of companies say that they can increase email interaction by increasing personalisation  (Campaign Monitor)


74% of email marketers report that targeted personalisation increases customer engagement (E-consultancy)


Personalised emails deliver 6x the transaction rates compared to non personalised emails (Experian)



Open Rate Stats

The average open rate worldwide in 2023 was just around 20% (GetResponse)


49% of consumers would like to receive promotional emails from their favourite brands weekly (Moosend)


22% of all email marketing campaigns are opened within the first hour of them being sent (GetResponse)


58% of email users will check their email first thing in the morning (OptinMonster)


99% of people check their emails every single day (Hubspot)



Mobile Stats

81% of emails are now opened via a mobile device (Campaign Monitor)


Implementing a mobile-friendly email layout can boost unique clicks on mobile devices by 15%. (MailChimp)


HOWEVER, only 56% of marketers incorporate mobile-friendly emails into their email marketing approach. (HubSpot)


The top email client on mobile devices in Apple Mail (29%) closely followed by Gmail (27%) (Campaign Monitor)



Wrap Up

It is clear that the Email Marketing industry is brimming with opportunities for those who embrace innovation and adaptability. 

The statistics and data presented not only shows current consumer trends but also gives us a glimpse into the future of what may be coming next. 

By using these insights, marketers can craft strategies that resonate with their audiences, foster meaningful connections, and elevate the effectiveness of their campaigns.

If you are looking for help with your email marketing then get in touch with Inboxx today.