Reading Time: 3 minutes

5 Content Ideas To Include In Your Email Newsletter. 

In today’s society we are bombarded with constant communications from brands, businesses and advertisers and trying to sift through all this information is long and boring for all consumers. Trying to make your marketing stand out is now harder than ever, especially in a person’s email inbox. However, a great way to attract customers’ attention and keep them thinking about your company is to create a monthly newsletter. 

A monthly email newsletter is a great way for B2B companies to keep their clients and partners up-to-date on the latest news and developments within the organisation. Here are some ideas of what B2B companies can include in their monthly newsletters:


Company updates and internal news: Share any new product launches, company milestones, or other important developments within the organisation. Got a new feature or a whole new product? Write a summary of what it’s for and what it does and encourage contacts to go and try it out. This can help clients and partners stay informed and engaged with the company.

Industry news and trends: Include articles or links to relevant industry news and trends. This can help people stay informed about the latest happenings in the industry. Try also to provide your own professional insights and observations about these topics to provide even more value in your newsletter.

Client or partner spotlight: Highlight a specific client or partner and their success stories. This allows you to showcase the benefits of working with your company and demonstrates the real value your business can provide. However, be sure to ask for permission from the client before posting about them as this can often be a sensitive topic.

Employee spotlight: Share information about a specific employee and their role within the organisation. This can help clients and partners get to know the team better and can also highlight the company’s culture and values while providing a more personable, approachable for your business.

Upcoming events: Share information about any upcoming events, such as conferences, webinars, or workshops. This can help clients and partners plan ahead and can also generate interest in your company’s events. 


Overall, a monthly company email newsletter is a great way for B2B companies to stay connected with their clients and partners and to keep them informed about the latest developments within the organisation. By including a mix of company updates, industry news, client and employee spotlights, and upcoming events, B2B companies can create engaging and informative newsletters that will help keep their clients and partners engaged and informed.

If you are interested in creating a company newsletter but would rather leave this to the professionals then let us cover all this for you and more. At Inboxx we provide bespoke direct email marketing solutions for businesses, getting you noticed by the people that matter. Click here to find out more: Inbox Home.