What is Email Marketing?
Direct email marketing is a secret weapon. Put simply, it is a method of direct marketing that allows you to tailor your message to your audience specifically, to keep customers informed, promote a product/service, generate new leads, or build a community of like-minded people.
The growing public interest with social media has driven many companies to focus their marketing strategy almost entirely on targeting popular platforms like Twitter, Instagram, and Facebook. While it is possible to have success with this strategy, email marketing remains the most effective and cost-effective method of generating leads for your business.
In essence, email marketing is anytime a business sends an unprompted email directly to their consumers with the intention of gaining something from them. It can be a newsletter to promote a brand new product, or to educate customers on a change within the business.
Why Email Marketing?
Email marketing is an opportunity to show your business off in the best possible light, to show your consumers what you want them to see. However, it is vital that you carefully choose a service and message that clients will want. If done incorrectly, email marketing can annoy customers and drive them into the arms of your competitors. This is why it’s essential that you work with a partner who understands the processes inside out, and is able to produce a bespoke email marketing campaign that is tailor-made to suit your needs. You need to work with Inboxx.
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Per pound, an email marketing campaign is the most effective method a business can utilise to generate new revenue. On average, for every £1 spent on email marketing a business will see a return of around £44 of revenue.
A return of 4300% or more on the initial investment means that no matter what the circumstance, you’re guaranteed quick, consistent results that can benefit you and your business for years to come.
How Effective is Email Marketing?
Who Needs Email Marketing?
The beauty of email marketing is in its versatility. A well planned email marketing campaign can suit any business, no matter where they are in the world or what industry they are in. Inboxx’s brand of bespoke, plain-text email marketing can help you to stand out amongst any crowd.
Examples of industries that would benefit from email marketing are:
– Financial services
– Consultants
– SaaS industries