Direct email marketing is a secret weapon. Put simply, it is a method of direct marketing that allows you to tailor your message to your audience specifically, to keep customers informed, promote a product/service, generate new leads, or build a community of like-minded people.
The growing public interest with social media has driven many companies to focus their marketing strategy almost entirely on targeting popular platforms like Twitter, Instagram, and Facebook. While it is possible to have success with this strategy, email marketing remains the most effective and cost-effective method of generating leads for your business.
In essence, email marketing is anytime a business sends an unprompted email directly to their consumers with the intention of gaining something from them. It can be a newsletter to promote a brand new product, or to educate customers on a change within the business.