Frequently Asked Questions
Don’t Worry Our Experts Have The Answers.
Yes GDPR legislation stipulates that this data is fair use if it is to pursue B2B marketing because this creates a purpose for the contact.
We are incredibly targeted with the data we purchase therefore all pieces of data fall under “Legitimate Interest”. Ultimately all of the responsibility of GDPR falls on us as a business as we own the domain that the campaign is ran through so it is in our best interest to ensure compliance.
Adding to this we have never had any claims made against INBOXX with GDPR a stat we are very proud of.
Email marketing can benefit your business in all manner of ways. No matter who you are, it guarantees results that will help your business grow and promote both short and long-term success. Get in touch today to find out how we can help.
One of the most effective ways you can produce effective email marketing content that can attract leads is to keep it simple. Write an effective subject line to attract attention, and try to keep the body of the email as clear and concise as possible, there is no need to be overly fancy, it can only put people off.
One of the great benefits of email marketing over other, physical forms of marketing is that with email marketing there is tangible data and metrics; such as bounce rates, email conversion rates, growth rates, and more, that you can access to show how successful you are, and where you can improve.
Not only can email marketing increase sales, it is specifically designed to do so in the most efficient way possible. The return on investment (ROI) is approximately four times more for email marketing than for physical mail, and consumers who receive email marketing spend over double than those who do not.
To run a successful email marketing campaign it is important that you plan. It’s important to know what you aim to get out of it, understand exactly who you, know when and what your follow up messages will be, and how you will analyse data to assess where you can improve in the long-term.
Creating an email marketing campaign can be full of intricate moving parts that you need to carefully manage. The importance of formulating a concise and clear strategy cannot be understated. It is vital that you know every step in the campaign, and what you can do if something doesn’t go to plan.
The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection, storage, and processing of personal information from individuals who live in the European Union (EU).
The Information Commissioner’s Office is the UK regulator dealing with the Data Protection Act 2018 and the General Data Protection Regulation and the Privacy and Electronic Communications (EC Directive) Regulations 2003 across the UK.
It is important to take GDPR compliance very seriously since the penalties for non-compliance are punitive and designed to be painful.
We only offer 100% compliant GDPR and PECR Prospecting.
We aim to start your campaign three weeks after the first briefing call, this allows us time to create email copy content, warm up the unique domain, and collect any data needed for the launch date.
The warm-up process helps to reduce the email domain’s spam rate, making it safe to send a high volume of emails without being flagged or landing in spam. This process takes about 3 weeks, and ensures that we get a healthy open rate for your campaign.
We will forward you any positive responses straight to your own inbox, as well as keeping a progress tracker that logs all of the leads. On a weekly basis, you will receive a report with the last weeks’ metrics, as well as the overall stats for the campaign:
Your report will include-
Open %
Number of emails sent
Number of replies
A record of any leads
Breakdown of last week’s activity and any changes that have been made.
Yes, we encourage large outreach! The more people we contact, the more likely we are to get a response and guarantee leads; securing your ROI.
Absolutely. If, for some reason, the current target isn’t generating the results we are looking for, we can make adjustments promptly. Also, if you decide to target more than one group, we can easily accommodate this.
We have our own internal database that we get our data from that has been cross-referenced against three different data houses.
Inboxx is licensed to purchase this data. GDPR legislation stipulates that this data is fair use if it is to pursue B2B marketing because this creates a purpose for the contact.
Want to know more?
Contact our team today to find out more about email marketing and what Inboxx has to offer.
