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Discover the latest outbound email marketing news, developments, and insights

  • Why you should A/B test your emails

Why you should A/B test your emails

By |September 20, 2022|News|

A/B testing is a way of comparing two versions of something to determine which one performs better. It's a common marketing practice, but one that's not always as simple as it sounds. A/B testing should [...]

  • The Advantages & Disadvantages of Plain Text Emails

The Advantages & Disadvantages of Plain Text Emails

By |September 2, 2022|News|

Email marketers tend to gravitate towards flashy, ostentatious HTML emails. We're talking lots of different fonts and bright colours, unmissable call-to-action buttons, and now videos and GIFs. The rationale behind it is understandable; your emails [...]

Why Is the Plain Text Email Version So Valuable?

By |August 10, 2022|News|

Email marketing, particularly for ecommerce, favours strong, eye-catching HTML emails. We're talking about stunning product images, a plethora of styles and colours, big call-to-action buttons, and, as of recently, videos and GIFs. After all, your [...]