What’s Better for Your Brand:Plain Text Emails or HTML?
Some may disagree with us, but email marketing is still and will remain a popular marketing tool to interact and sell to potential clients. Just look at these statistics: On average expected ROI is $42 [...]
Why you should A/B test your emails
A/B testing is a way of comparing two versions of something to determine which one performs better. It's a common marketing practice, but one that's not always as simple as it sounds. A/B testing should [...]
Why businesses should be utilising plain-text emails
In the world of email marketing, clicks through and open rates mean everything. This means plenty of email marketers are always testing ways to improve these metrics on a daily bases. While you can tweak [...]
The Advantages & Disadvantages of Plain Text Emails
Email marketers tend to gravitate towards flashy, ostentatious HTML emails. We're talking lots of different fonts and bright colours, unmissable call-to-action buttons, and now videos and GIFs. The rationale behind it is understandable; your emails [...]
HTML or Plain Text Email: Which is More Effective in 2022?
Which is better: HTML or plain text emails? This dispute has raged for years in the realm of internet marketing. While the solution may seem clear (HTML, right?), it is not always so. A knowledgeable [...]
Why Plain Text Emails Are Still Useful & How To Make Them Appear Powerful
Email marketing makes little use of plain text emails. However, the importance of using them in your email marketing efforts cannot be overstated. While most of your email marketing subscribers may be able to [...]
Why Is the Plain Text Email Version So Valuable?
Email marketing, particularly for ecommerce, favours strong, eye-catching HTML emails. We're talking about stunning product images, a plethora of styles and colours, big call-to-action buttons, and, as of recently, videos and GIFs. After all, your [...]
The Complete Guide to Writing a Follow-Up Email
You spent days gathering a prospect's contact information, hours composing the ideal outreach email, and eventually pressed "Send." No response after one day. Three days later, you're still waiting for an answer. One week [...]
How to Write the Perfect Call to Action in Emails
An email without a call to action is incomplete and serves no function. The number of individuals who take the required action, for which your email CTA must be carefully crafted, is the true [...]
